Age & Gender

Gender and age are transmitted to us by the publisher individually for each parcel recipient. If the age of the parcel recipient is not available, it is determined by analyzing the first name. This usually results in an inaccuracy of +/- 5 years.

Target region

Our publisher send us the individual zip code for each parcel recipient.

Targeting according to purchasing power

Purchasing power refers to the available monthly net household income of the population in a zip code area.
This way, for example, a distinction can be made between Berlin-Charlottenburg with high purchasing power and Berlin-Neukölln with low purchasing power, and your campaign will only reach the desired target group.

Targeting by product category

Our publisher provide us with information about the categories of the products contained in the parcel.
For example: "swimwear" at a fashion retailer.