Success Story
Uber Eats is one of the world’s leading online food and grocery delivery services. Uber Eats Germany GmbH is one of the fastest-growing delivery platforms in Germany and operates in over 100 cities. Users can order from several thousand local restaurants and national chains – quickly, conveniently and directly to their homes. In addition to restaurant deliveries, Uber Eats is specifically expanding its quick commerce and food logistics divisions. Global sales in 2024 amounted to 13.7 billion US dollars.
The challenge
As a rapidly growing delivery service, Uber Eats in Germany has the goal of specifically encouraging new users to place their first order in the app, known as first-time eaters.
But reaching this target group is challenging: those who have not yet installed the app are not accessible to traditional CRM activities such as e-mail or push communications.
The aim was to find an attention-grabbing touchpoint outside digital channels – with a clear message, high visibility and high relevance in the everyday lives of young, urban consumers.
Our strategy
Affiliprint and ParcelDealz enable Uber Eats to address its target audience in a cost-effective and targeted manner. The insert campaign, featuring high-quality gift cards in parcels from fashion, beauty and pharmacy retailers, reaches the right target audience with attractive and eye-catching content at the right time.
Particularly effective: Uber Eats combined the gift card campaign with a parallel smart parcel insert ad via its sister company ParcelDealz.
Thanks to precise geo-targeting, the smart parcel insert ad was only displayed in parcels sent to cities relevant to Uber Eats. This prevented scatter loss and enabled first-time eaters to be targeted. The ad on the smart parcel insert drew attention directly to the app download and first order with a strong incentive.
Customer voice
This significantly minimises scatter loss and, in combination with Affiliprint's high-quality gift cards, makes parcel inserts one of our most efficient channels in offline marketing – especially in terms of cost per acquisition.
Result
Reach:
1.79 million inserts
Special feature:
Combined campaign with
geo-targeting & gift cards
Conversion rate:
ø0.37% and up to
1.18% at peak performance
Cost per acquisition
reduced to up to €10
Ready to write your own success story?
Let us discuss your options for a successful parcel insert campaign in a personal meeting!
Book your meeting now ⬇︎