Success Story
Uber Eats is one of the world’s leading online food and grocery delivery services. Uber Eats Germany GmbH is one of the fastest-growing delivery platforms in Germany and operates in over 100 cities. Users can order from several thousand local restaurants and national chains – quickly, conveniently and directly to their homes. In addition to restaurant deliveries, Uber Eats is specifically expanding its quick commerce and food logistics divisions.
The challenge
As a rapidly growing delivery service, Uber Eats in Germany has the goal of specifically encouraging new users to place their first order in the app.
But reaching this target group is challenging: those who have not yet installed the app are not accessible to traditional CRM activities such as e-mail or push communications.
The aim was to find an attention-grabbing touchpoint outside digital channels – with a clear message, high visibility and high relevance in the everyday lives of young, urban consumers.
Our strategy
Affiliprint and ParcelDealz enable Uber Eats to target specific audiences in a cost-effective way. Uber Eats combines high-quality gift cards in parcels from the fashion, beauty and pharmacy sectors with parallel, smart parcel insert ads.
Thanks to precise geo-targeting, the ad is only displayed in cities relevant to Uber Eats. This approach draws attention directly to the app download and first order with a strong incentive, while minimising scatter loss.
The result: with a reach of 1.79 million inserts, this combination offers a scalable solution for acquiring new customers. The synergy between geo-targeting and haptic gift cards ensures above-average performance and significantly optimised acquisition costs directly at the unboxing moment.
Customer voice
This significantly minimises scatter loss and, in combination with Affiliprint's high-quality gift cards, makes parcel inserts one of our most efficient channels in offline marketing – especially in terms of cost per acquisition.
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