Parcel insert reimagined.

Targeted. Smart. Offline.
ParcelDealz - Paketbeilage

80% of companies wish they had started sooner

High-performance new customer acquisition with targeted package inserts

Agile, individualized and placed only with your target group: sounds like online marketing, but it's smart package inserts. The difference to classic parcel inserts?

ParcelDealz Bubble
Lisa, 23, Mainz
Mark, 34, Berlin
ParcelDealz Paketbeilagenkampagne Hunkemöller
ParcelDealz Paketbeilagenkampagne Share Now

Lisa’s Parcel fits every targeting option of the campaign
(female, 18-30 J., Germany, fashion order

Mark’s parcel fits all targeting options of the campaign
(male, 27-50 y., lives in Berlin)

Umsatzsteigerung Symbol

More revenue through targeted new customer acquisition.

geotargeting symbol

Targeting as in online marketing with the advantages of an offline medium.

Echtzeit-Kampagnen Symbol

Real-time campaigns can go live immediately and can be paused at any time.

Transparenz symbol

Digital tracking with accurate attribution provides insights into performance.

Mehr erfahren, wie ParcelDealz in der Praxis funktionieren.

Smart new customer acquisition with parcel inserts from the label printer

Nutzen Sie smarte Paketbeileger als Erweiterung für Ihre Neukundenakquise. Erstmals können Sie Paketbeilagen-Kampagnen aufsetzen, verwalten und tracken, wie Sie es aus dem Online-Marketing kennen. 

In addition, you benefit from the advantages of a print medium that does not require opt-ins, knows no cookie blockers and enjoys a 100% open rate.

Select your target group according to a wide range of criteria, such as age, gender, place of residence based on zip code, purchasing power based on net monthly household income, and interest in the products purchased in the parcel.

Individuelle Coupon– und QR-Codes machen Ihre Offline-Werbung online messbar. Das Dashboard zeigt Ihnen, in welchen Paketen und somit bei welcher Zielgruppe Ihre Kampagne am besten performt.

Learn more about how ParcelDealz works in practice.

Parcel inserts don't always have to be colorful - but smart!

Label printers, already present in every logistics operation, enable on-demand printing for the parcel insert. Since, as with returns labels, printing is done on thermal paper, ParcelDealz ads are black and white.

The Performance des Formats hat sich dabei mehr als bewiesen, das bestätigen die Zahlen unserer Kunden sowie unser A/B Test. Die Conversion-Rate des schwarz/weiß Formats performte gleich gut wie die klassischen Paketbeileger Formate (49% zu 51%).

Advertiser ParcelDealz Dashboard

Digital campaign reporting

In which parcels does your campaign perform best? Digital tracking with exact attribution via QR codes and individual coupon codes provides data-based insights into the target group.

Sie erhalten in Echtzeit alle wichtigen Metriken der Gesamtperformance sowie spezifische Zielgruppen-Parameter zu der Performance nach Geschlecht, Kaufkraft und Wohnort auf einen Blick. So können Sie Ihre Kampagne jederzeit agil anpassen. 

Get an inside look at the features of the ParcelDealz Dashboard in a short demo.

Test your own campaign now

FAQ - frequently asked questions

You define your target group based on these targeting options:

  • Age
  • Gender
  • Purchasing power based on net household income per month
  • Geo-targeting based on postal codes, perimeters, regions and countries
  • Interest based on the products or product categories that the order contains.

Based on your targeting criteria, it will be defined in which parcels your campaign will be enclosed. This is primarily independent of the sending company.

If the parcel recipient matches your target group, we will print your campaign for the parcel. You can see a selection of our customer networ here.

Although the ParcelDealz insert is usually printed on label paper, it is simply placed in the parcel, not pasted on it. Comparable to a return label.

Mit ParcelDealz beginnt eine Paketbeilagen Kampagne bei 35€ je Tausend Kontakte (TKP*). Die Kosten richten sich dabei nach den definierten Targeting-Optionen. Je spezifischer und spitzer das Targeting gewählt wird, desto höher kann der TKP ausfallen. 
In any case, you always pay only as much as necessary to reach your target group.

Sie können die möglichen Kosten Ihrer Kampagne here kalkulieren lassen. 

*CPM: The cost-per-mille indicates how much it costs to reach 1,000 people in the target group via visual contact with the advertising medium.

Yes. You don't need a budget if you book the campaign via a barter deal. Here, you swap advertising space in your own packages and include package inserts with attractive senders without paying any money.

Learn more about the win-win of barter deals. (German only)