80% of companies wish they had started sooner
Efficient Customer Acquisition with Targeted Parcel Inserts
Targeting, budget, and KPIs tracked in real time – sounds like online marketing, but it’s smart parcel inserts. Our data-driven solution reimagines parcel inserts:
- Agile and personalised: Print-on-demand enables flexible ad placement and precise campaign control.
- Specific targeting: Campaigns are tailored based on criteria like gender, age, location, purchasing power, or product categories in the parcel.
- Efficiency through personalisation: Inserts are printed and included only when the recipient matches the target audience – maximising performance with minimal waste.
Mark, 35, wohnt in Berlin mit hoher Kaufkraft, hat Fashion bestellt.
Lisa’s Parcel fits every targeting option of the campaign
(female, 18-30 J., Germany, fashion order)
Mark’s parcel fits all targeting options of the campaign
(male, 27-50 y., lives in Berlin)
More revenue through targeted new customer acquisition
Combination of offline interaction and digital precision
Targeting as in online marketing with the haptic advantages of print media
Flexibility in real time: Take campaigns live, adjust or pause them immediately
Measurable success: Digital tracking and precise attribution offer full transparency.
Learn more about how ParcelDealz works.
Smart New Customer Acquisition with Parcel Inserts from the Label Printer
Enhance your customer acquisition strategy with data-driven parcel inserts. Our innovative solution lets you set up, manage, and track insert campaigns with the same ease as online marketing.
Plus, you benefit from the advantages of print media: no opt-in required, no cookie blockers, and 100% guaranteed visibility with every parcel opened.
Your Audience, your Rules:
- Select your audience based on criteria like age, gender, location and purchasing power on postcode level, as well as interests derived from the parcel’s contents.
- Individual coupon and QR codes make your offline advertising measurable and seamlessly connect print with digital success.
- The dashboard reveals which parcels and audience segments deliver the best performance.
Find out more about the pricing models and costs for parcel inserts in practice in our expert article.
Smart, Not Colourful: The Technology Behind It
Using label printers already integrated into logistics workflows, we enable on-demand printing of parcel inserts. These inserts are printed on thermal paper, similar to return labels, in black and white.
This format supports real-time targeting directly within the logistics process and has proven its effectiveness: Our A/B tests show that the conversion rate of the black-and-white format is nearly on par with full-colour traditional parcel inserts (49% vs. 51%).
ParcelDealz combines innovative technology with proven marketing formats – delivering maximum performance and precision in customer acquisition.
Digital campaign reporting
Which campaigns perform best in which parcels? Our digital tracking with accurate attribution via QR codes and individual voucher codes provides data-driven insights into your target audience’s behaviour.
Full control – at all times:
- Transparent performance reports: Real-time data on all key metrics
- Simple live editor: Create tailored campaigns with just a few clicks.
- Instant calculations: See costs and reach immediately based on your targeting.
Analyse your campaign’s overall performance and access detailed parameters like gender, purchasing power, and location. Stay agile and adjust your campaigns whenever needed.
Use ParcelDealz as a channel for your customer acquisition
With just a few details about the product or company you want to advertise, you will receive customised information for a test campaign and your performance.
FAQ – frequently asked questions
You define your target group based on these targeting options:
- Age
- Gender
- Purchasing power based on net household income per month
- Geo-targeting based on postcodes, perimeters, regions and countries
- Interest based on the products or product categories that the order contains.
Based on your targeting criteria, it will be defined in which parcels your campaign will be enclosed. This is primarily independent of the sending company.
If the parcel recipient matches your target group, we will print your campaign for the parcel. You can see a selection of our customer network here.
Although the ParcelDealz insert is usually printed on label paper, it is simply placed in the parcel, not pasted on it. Comparable to a return label.
With ParcelDealz, a parcel insert campaign starts at €35 per thousand contacts (CPM*). The costs depend on the defined targeting options. The more specific and pointed the targeting, the higher the CPM can be.
In any case, you always pay only as much as necessary to reach your target group.
Read more about parcel insert costs in practice here (in German only).
*CPM: The cost-per-mille indicates how much it costs to reach 1,000 people in the target group via visual contact with the advertising medium.
Yes. You don’t need a budget if you book the campaign via a barter deal. Here, you swap advertising space in your own packages and include package inserts with attractive senders without paying any money.
Learn more about the win-win of barter deals. (German only)